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Public relations professionals

Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.

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Job Definition

(a) planning and organizing publicity campaigns and communication strategies
(b) advising executives on the public relations implications of their policies, programs and practices preparing and controlling the issue of news and press releases
(c) undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns
(d) organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
(e) representing organizations and arranging interviews with publicity media
(f) attending business, social and other functions to promote the organization
(g) commissioning and obtaining photographs and other illustrative material
(h) selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity

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