Job Definition

  • planning and organizing publicity campaigns and communication strategies
  • advising executives on the public relations implications of their policies, programs and practices preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns
  • organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • representing organizations and arranging interviews with publicity media
  • attending business, social and other functions to promote the organization
  • commissioning and obtaining photographs and other illustrative material
  • selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity

    Educational level

    • Unskilled
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